National Camera Week Sales Campaign
Goal
National Camera Day, celebrated on June 29th, offered Adorama an opportunity to spotlight their diverse range of cameras. The campaign aimed not only to drive sales but also to establish Adorama as a go-to resource for learning, exploration, and inspiration within the camera community. To achieve this, we featured a comprehensive array of cameras, delivered in-depth educational articles on our blog, created engaging YouTube videos, and offered compelling savings.
Role
I took the initiative to create visuals that would inspire our target audience, ranging from beginners to enthusiasts. My strategy involved associating each type of camera with examples of the kinds of photos it could capture, showcasing a wide range of photographic scenarios. The campaign achieved online and in-store success, enhancing Adorama's role as a photographic community leader with a broad product range and expert guidance.
