Welcome Emails
Goal
The email marketing and creative teams embarked on a mission to revamp the welcome emails for a diverse range of businesses, each requiring a fresh tone and a visually aligned brand representation.
Role
Leading the design efforts, I collaborated with a freelance copywriter and engaged extensively with stakeholders to successfully redesign and implement welcome emails for SunnySports.com, Adorama, Adorama's student discount program, and Adorama's new loyalty/rewards program. My contributions extended to defining the visuals, selecting colors, setting the mood, and crafting the tone for each brand.
